There is no longer a question as to whether or not social channels are necessary for your business or personal brand. In fact, social media helps increase exposure so if you’re not using it then you may be missing out on a huge opportunity for your business.
There are hundreds of social channels out there for you to choose from, which makes the decision so much harder. The good news is that you can narrow down your choice by first picking from the most popular platform and from there determine which other platforms will give your business the exposure it needs and help you meet marketing goals.
Define Your Goals
It’s important to define your social media goals before listing your business on social channels. Your goals will not only determine the channels you list on but also the content you create and the audience that you target.
What Channels Are Your Audience Using?
Once you have defined your business goals you must determine which channels you audience are already using. The point of marketing your business on social media is to get you closer to your audience.
There are a few ways that you can go about finding out which social channels your audience are using. The first way, and the most obvious ways, is to ask your customers, through a survey, what social media channels they use. You can also research the demographics of different social media users to determine how your audience spend their time online.
Determine Your Type Of Content
Not all content is the same, and different types of content work better for certain audiences, and even on certain social media channels. It is therefore, important to consider the type of content that you want to create for your business. The type of content that you create will depend on things like your industry, your brand, and your target audience but here are a few types of content that you could consider:
- Blog posts
- Live streams
- Memes or graphics
Determine Which Social Channel Works For Your Business
Once you have determined your goals, audience and the type of content that you want to create it will be easier to decide on which social channels work best for your business. To help you decide, here are a few of the most popular channels that are available for you to list your business on.
This is by far the largest platform, with over 2 billion active users. Facebook can be seen as the ‘social’ home for your business on the internet. With so many targeted potential on this channel, it is a must to create a Facebook page for your business.
Facebook is great for lead generation, and its advertising platform can be extremely beneficial for B2B as well as B2C businesses. But keep in mind that it is a very competitive channel so advertising should be used effectively on your customised target audience.
Many types of content can be posted onto Facebook, including images, links, promotional offers, and videos. Your Facebook page should be updated frequently with not only promotional information but also interesting and engaging content as well.
Twitter is the go-to platform for short, easily digestible textual content, such as articles and quotes. Although images perform better, text-based content still reigns supreme.
Twitter should be used for breaking news, announcements, important messages, and other in-the-moment information.
It is the largest social channel for business people and professionals and the go-to network for B2B businesses, but for some reason small businesses don’t have this social channel on their marketing radar yet.
LinkedIn is great for sales leads and networking with other professionals in your business’s industry.
LinkedIn is a more formal and serious social channel and it can be assumed that users on this social network are looking for serious and informative information.
Instagram is a photo-sharing social channel. It is great for sharing products, pictures of staff and developments within your business, and using this social media channel can add the ‘we’re just human’ factor to your business.
Pinterest is an image-heavy social channel that lends itself to décor, food, art, fashion, wedding, travel, and other businesses that can leverage topics that produce beautiful and stunning photographs.
If your business does not produce “pretty things” then this may not be a platform that you should consider.
YouTube is the most popular social channel for sharing videos. It should be a channel at the top of your consideration list if you have videos that invite engagement, sharing, and that users will enjoy.
Still Not Sure?
We would love to help you make an informed decision when listing your business on social channels. Contact us today on firstname.lastname@example.org