On the 6th of January 2021, Facebook rolled out the redesigned Facebook Pages experience that will make it simpler for public figures and creators to build their community and achieve business objectives.
Here’s what’s new:
- Redesigned layout that’s simpler and more intuitive
- Dedicated News Feed to discover and join conversations, follow trends, interact with peers and engage with fans
- Easy navigation between personal profile and Pages
- Updated task-based admin controls giving trusted Page admins full control or partial access
- Actionable insights and more relevant notifications
- Safety and integrity features to detect spammy content and impersonator accounts
Simple and Intuitive Page Design
Facebook have now made it easier to navigate between a personal profile and public Page. The look and feel has been redesigned to be cleaner and more streamlined making it easier for people to sees bios, posts, and other important information.
Dedicated News Feeds and Brand New Ways to Engage
The power of the News Feed is coming to Pages. Pages are now able to discover and join in on conversations, follow trends, interact with peers and engage with fans. The dedicated News Feed will also suggest other public figures, Pages, Groups and trending content as new connections.
Page conversations are being made more visible to a wider audience and surfaces more frequently in their followers’ News Feed – comments from public figures will be bumped to the top of the comments section.
New Q&A Format
To support richer, interactive conversations, we are also introducing a new text-based Q&A format.
A New Focus On Page Followers
Facebook is removing page Likes and focusing on Followers to simplify the way people connect with their favourite Pages. Followers of a page represent the people who can receive updates from a Page which helps give public figures a stronger indication of their fan base.
Here is more information from Facebook on Likes and Followers.
What is the difference between followers and likes for classic Pages?
- The number of followers indicates the number of people who may see your Page’s updates and posts in their News Feed. When people liked your classic Page, they also automatically “followed” you, which allowed them to see your posts in News Feed. People who liked the Page could also choose to unfollow the Page and not see its posts in their News Feed. They still demonstrate their support.
- For a stronger indicator of the number of people who would like to see your Page’s posts in their feed, using followers is a better signal.
What happens to Page likes when I transition to the new Pages experience?
- If someone likes and follows your classic Page, they will continue to be a follower for the new Page and added to your total follower count.
- If someone likes your classic Page, but does not follow it, they will not transfer to your new Page as a follower.
- If someone follows your classic Page, but does not choose to like it, they will still transfer to your new Page as a follower.
- Page likes will not be supported on your new Page, and Page like count will no longer be accessible.
Safety and Integrity Features
Facebook have improved their ability to detect activity that isn’t allowed on the platform including hate speech, violent, sexual or spammy content and impersonation.
Facebook are continuing to expand the visibility of Pages with verified badges to make it easier to identified posts and comments from authentic Pages and profiles. Comments from verified pages may therefore appear higher in the comments sections and be visible in News Feeds.
Improved Page Management Tools
To further ensure account safety and integrity, Facebook have added new Page management features to Pages – like the ability to more clearly assign and manage admin access permissions based on specific tasks.
This means that you will now be able to grant varying levels of access to manage specific tasks including insights, Ads, Content, and Community Activity.
Getting Started with The New Pages Experience
Looking to transition over to the New Pages Experience? Here are a few tips on getting started.
Have you transitioned over? What are your thoughts on the New Pages Experience? Do you love it or hate it?