Content Marketing involves the creation and sharing of online material that builds trust and brand loyalty with your audience and helps you boost traffic to your website and generate leads. Content Marketing is not explicitly created to promote your business but it is intended to stimulate an interest in your product or services.
How do you know if the efforts you put into your marketing strategy are working? You need to set benchmarks to help you measure the success of each of your campaigns as well as your overall strategy.
Set clear monthly or quarterly goals to be achieved. This will help you plan a perfect strategy quickly and pick up on any pain points before it’s too late.
Know the Audience
Knowing thy audience is key. How would you target them otherwise? Identify your target audience to help you create relevant content for the right people at the right time.
Develop your brand and brand identity with a clear vision of what you want to achieve. This will help in framing protocols of every task that is to be executed.
Social Media Marketing
Make an effective presence on all social media platforms that are relevant to the services (or products) that you offer. This will help you build awareness around your business.
Make sure that you engage with other users, respond to the comments (good and bad) on your pages, and like content from other brands or businesses that are relevant to you. This will help build brand loyalty and give your brand a personality.
Create and share quality blogs (like the one that you are currently reading) that are related to your product or service to help you increase website traffic and lead generation.
It’s important to remember that all online content is sustainable; the images and articles don’t disappear. When we refer to a piece of content being evergreen, we mean that it is content that continues to be relevant beyond its publication date so that traffic can grow over time.
Make sure that you share well-researched and up-to-date content to help improve your website ranking and increase website traffic.
How long will you wait for a website to load? Not long we bet. And would you continue using a website on your mobile phone if the website does not adapt to the size of your phone screen? Probably not. So why do you expect your customers to?
Make a responsive and optimised mobile-friendly website that draws in your target audience and helps you generate leads.
There is no doubt that email marketing is one of the best ways to target your audience. Email subscribers are an audience that have requested that you send them more information on a regular basis so make sure you give them what they want.
Send a weekly or fortnightly newsletter to your audience and this will help build brand loyalty and increase lead generation.