Before we dive into how you can build a strong personal brand for yourself, we need to establish the difference between a personal brand and a business brand.
A personal brand is one connected to an individual. It’s when you can clearly put a face to a business and you build a connection with the person behind the business. Good examples of those building personal brands in the online world of entrepreneurship are Lauren Dallas, and Phi.
A business brand tends to be more focussed on larger businesses with many employees. It’s less personal as you don;t tend to see the faces behind the brand. It doesn’t mean though that they are any less successful. It just means that they are bigger. Examples of business brands are those like Hubspot and Canva.
Creating a successful online brand encompasses many elements that enable us to build trust with our audience. Below we go into 5 ways that you can build a strong personal brand.
Be Clear About Your Expertise
The first step in building a successful online brand is to be clear about what you do and what you want to be known for. Think about what it is that you do and who does it serve? By establishing your niche market and audience you can focus your message directly to those people.
It’s important to realise early on in the game that if you are not specific about what you do and who you do it for, you will end up marketing to no one.
Know Your Worth
Understanding your value and worth comes down to your pricing. Instead of working out your pricing structure based on how much you would like to earn, base it on how much the service is worth.
In order to understand your value, you need to know what problem your ideal client faces and how you can help them? What impact will it have if they choose not to work with you? You’ll need to understand how much value you can bring to your clients with your services and what measurable goal can you help them achieve?
This is where you value and worth lies.
Create a Brand Identity That Stands Out
A strong visual brand is an important part of creating a personal brand. Your brand identity is the first impression that your audience gets from you, so you will need to ensure that your brand identity attracts your desired target audience.
Don’t Skip The Marketing Strategy
No one is going to know who you are if you don’t put yourself out there. You will need to develop a marketing strategy that works to meet your overall business vision and goals. Once you have developed your strategy put it into action. Stick to it and keep consistent.
To build trust with your audience, show up for them and provide them with valuable content that showcases your expertises. When you build the trust factor it will ultimately result in sales because your audience will see that you know your stuff.
Just Be You
When you chose to create a personal brand, there is no way that you can get away from it – you are the face of your brand and that will be the face that needs to show up online.
People buy from other people.
When you start building your personal brand, we always say that looking at what others in the industry are doing is a great idea for inspiration but don’t copy what they do. Be yourself and bring your own twist on the industry.